SMBs: You Don’t Have to Master Technology to Control Your Digital World
Small business owners often feel called to do it all. We handle our businesses, marketing, websites, and more. But you don’t have to. Today, it is easier and more affordable than ever to outsource certain tech tasks so that you can focus on the busiest parts of your business.
From CodSeg, here are the top six areas where it makes sense to pay a professional or invest in software.
Website Development
If you have a website, a web developer can help you get noticed with a custom online platform built for your business. Whether you need e-commerce or a mobile-ready interface, a web developer has you covered from design to publication and everything in between. Don’t get caught with a cookie-cutter site. Show your customers that you are different with an online presence that showcases the best of your business.
eCommerce
Implementing a unified ecommerce platform can provide numerous benefits for businesses, including streamlining operations, improving the user experience, and increasing sales. By integrating sales channels such as online marketplaces, social media, and brick-and-mortar stores, businesses can reduce the complexity of managing multiple platforms and easily manage all aspects of their online business, including managing their inventory, from one centralized dashboard. This consolidation of data can enable businesses to make more informed decisions about inventory management, promotions, and targeted marketing.
Software Coding
If your website runs widgets or other code-based technology, you’ll also want to have someone handle this aspect of your operation. If you insist on learning more about coding yourself, there are plenty of online sites that can give you a primer on programming. Click here for a link to one such site.
Data Analysis
A data analyst is someone that can look at information and help make processes that streamline your business. Proper data analysis understands the importance of having good processes in place to improve workflow efficiency while boosting sales and lowering your company’s risk. Data offers all the hard numbers you need to increase your market position, and all you have to do is look at readily available sources, which a data analyst can help you find. Before you begin your project, identify key employees that will play a role in the process and make sure that your team is aware of the start and completion date expectations.
Search Engine Optimization
You’ve probably heard the term SEO before, but if you don’t really know what it means, then it’s time to find a digital marketing firm that does. In a nutshell, search engine optimization is how you position your website to be more visible than the competition. Search Engine Land explains that Google and other search engines send crawling bots out onto the web to find information. If your site doesn’t offer the right signals, it likely won’t be found. So, what are the signals? There are many, including the quality of your content, website security, page speed, mobile friendliness, and domain authority.
Social Media
Do you have time to post on Facebook every day or to Instagram more than a dozen times each week? Do you have the equipment and expertise to create videos for YouTube or TikTok that captivate and engage your customers? Can you stop what you’re doing and respond to social media queries and comments? If you answered no to any of these questions, it’s time to hire a social media professional. Remember, even though you can buy social media followers, Frontier Marketing explains that this is a terrible idea that offers no real value. Having a social media person in place can help you get likes that actually convert to new customers and sales.
Remember, you don’t have to do it all by yourself. You can invest in a unified e-commerce platform, and there’s nothing wrong with hiring a web developer, coder, data analyst, social media professional, or SEO specialist to get you where you need to be.
If your business needs the help of a software product and services engineering company with myriad domain knowledge expertise, contact CodSeg today!
Written by Art Holaus